PropTech and real estate technology
Real estate tech that helps agents win listings.
Industry notes from 25 years in Sydney property. We track AI valuations, marketing tools, compliance changes, and the tech that shortens days on market.
What we cover
- AI valuations vs human appraisers
- Listing marketing, VPA, and lead quality
- CRMs, inspection apps, and workflow tools
- Strata, settlement, and compliance updates
Who it is for
- Sales agents and agency principals
- Property managers and operations teams
- Vendor paid advertising decision makers
- PropTech founders building for agents
Latest posts
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The Real Cost of Switching CRMs (And When It's Still Worth It)
Changing your real estate CRM is painful and expensive. Here's how to calculate the true cost and decide whether to stay or switch.
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We Tested 5 AI Valuation Tools Against Actual Sale Prices. The Results Were Mixed
A practical comparison of online property valuation accuracy for Sydney and Melbourne suburbs, including where AI tools consistently miss.
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Off-Market Sales: The Data Privacy Conversation Nobody's Having
As AI tools make it easier to identify likely sellers, where do we draw the line between smart prospecting and privacy invasion?
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CoreLogic vs PropTrack vs Domain: What Buyers Should Actually Trust
Property data platforms show different prices and predictions. Here's how to interpret the numbers and why they often disagree.
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Google Business Profile for Real Estate: Maximising Local Search Visibility
Google Business Profile remains crucial for local discovery. Optimising your presence drives enquiries from buyers and sellers searching locally.
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Lessons from Spring/Summer 2025: What Technology Worked
The spring-summer selling season revealed which technology investments delivered. Here are the practical lessons for future planning.
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AI Prospecting Tools in 2026: The Current Landscape
AI-powered prospecting has matured significantly. Understanding the current landscape helps agents choose tools that actually improve results.
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2026 Property Market: Technology-Informed Predictions
What does data tell us about 2026's property market? Technology signals and platform patterns offer insights for the year ahead.
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REA Group Platform Updates: What Agents Need to Know for 2026
REA Group continues evolving its agent-facing features. Understanding the latest updates helps agents maximise platform performance.
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Technology Tools for First Home Buyers: 2026 Guide
First home buyers have more technology resources than ever. Understanding these tools helps agents serve this important market segment effectively.
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Summer 2026 Market: Technology Preparation for the Quiet Season
The December-January lull offers precious time for technology maintenance and planning. Here's how to use it productively.
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2025 PropTech Year in Review: What Delivered and What Disappointed
Looking back at PropTech in 2025—the technologies that proved valuable, the trends that fizzled, and lessons for the year ahead.
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Cybersecurity for Real Estate: A Practical Protection Guide
Real estate transactions involve large sums and sensitive data, making agencies targets for cybercriminals. Practical security measures protect your business.
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Domain Platform Updates: An Agent's Guide to Recent Changes
Domain continues evolving its agent-facing features. Understanding the latest updates helps agents maximise their Domain presence and performance.
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Property Photography Technology: What's Changed and What Matters
Photography technology continues evolving. Understanding current capabilities helps agents make smart investments in visual marketing quality.