Property data is the foundation of modern real estate practice. Pricing conversations, appraisal presentations, market analysis—everything rests on accurate, comprehensive data.

Two platforms dominate the Australian market: CoreLogic (with its RP Data Professional suite) and PropTrack (formerly APM, now owned by REA Group). I’ve used both extensively over the past three years, and agents frequently ask me which they should subscribe to.

The honest answer: it depends on what you need. Here’s my detailed comparison.

Data Coverage and Depth

CoreLogic Strengths

CoreLogic has been in the Australian market longer and has accumulated deeper historical data. Their sales records extend further back, which matters for properties that haven’t traded in decades.

Their data on property attributes—land size, building area, bedroom/bathroom counts—is generally more complete. This comes from years of data cleaning and verification processes.

For rural and regional properties, CoreLogic often has better coverage. Their historical investment in data collection across Australia shows in areas where PropTrack data can be thinner.

PropTrack Strengths

PropTrack’s REA Group ownership gives them unique data advantages. They have real-time listing data from realestate.com.au, including engagement metrics that CoreLogic can’t access.

Their “days on market” and “listing activity” data is often more accurate because it comes directly from the source. When a property is listed, relisted, or adjusted, PropTrack sees it immediately.

Recent sales data sometimes appears in PropTrack faster than CoreLogic, though both are generally current within a few weeks of settlement.

Automated Valuation Models

Both platforms offer automated property valuations. Neither is consistently more accurate than the other—performance varies by property type and location.

CoreLogic AVM

CoreLogic’s valuation model draws on their deeper historical data. For standard properties in well-traded suburbs, accuracy is reasonable—typically within 10-15% of eventual sale price.

The confidence levels provided with CoreLogic estimates are genuinely useful. A “high confidence” estimate on a standard suburban house is more reliable than a “low confidence” estimate on an unusual property.

PropTrack AVM

PropTrack’s model incorporates listing behaviour—how buyers engage with similar properties online. This gives them some predictive edge on properties where buyer interest signals are meaningful.

For newer apartment complexes and developments where PropTrack has good project data, their valuations can be more accurate than CoreLogic’s.

My Assessment

Neither AVM is good enough to rely on for formal valuations. Both are useful as starting points for human analysis. Use them to set expectations, not to determine pricing.

User Interface and Workflow

CoreLogic (RP Data Professional)

The CoreLogic interface shows its age. Navigation requires more clicks than it should, and the learning curve for new users is steep.

That said, once you learn the system, the depth of available data is impressive. Power users can extract detailed comparable analysis, demographic insights, and historical trends.

The mobile app is functional but basic. You can access essential data in the field, but serious work requires the desktop platform.

PropTrack

PropTrack’s interface is cleaner and more modern. The REA Group design sensibility shows—the platform feels more like consumer software than enterprise data tools.

Workflows for common tasks—generating comparable sales reports, pulling property profiles—are more intuitive. New users become productive faster.

The trade-off: some advanced features available in CoreLogic are harder to find or missing entirely in PropTrack.

Integration with Other Tools

CoreLogic Integration

CoreLogic integrates with most major real estate CRMs—AgentBox, Rex, and others. The integrations are mature and generally reliable.

Their API access is available for agencies wanting to build custom integrations, though it requires technical resources to implement.

PropTrack Integration

PropTrack’s REA Group ownership creates tight integration with the realestate.com.au portal and associated tools. If you’re heavily invested in the REA ecosystem, PropTrack fits naturally.

CRM integrations are improving but weren’t as mature as CoreLogic’s until recently. Check current integration status with your specific CRM before committing.

Pricing

Both platforms operate on subscription models with pricing that varies based on usage, agency size, and negotiation.

Rough guidance:

• CoreLogic: $300-500/month per user for full RP Data Professional access
• PropTrack: $200-400/month per user, though pricing through REA Group partnerships can vary

Both offer volume discounts for larger agencies. Both will negotiate, especially at renewal time.

The Real Decision Framework

Here’s how I advise agents to choose:

Choose CoreLogic if:

• You need deep historical data for properties that trade infrequently
• You work in regional or rural markets
• You need robust CRM integration immediately
• Your team is already trained on the platform

Choose PropTrack if:

• You want real-time listing and engagement data
• You’re heavily integrated with REA Group tools
• User experience matters more than maximum data depth
• Budget is a significant constraint

Consider both if:

• You operate across multiple market segments
• Data comprehensiveness is critical for your business model
• Budget allows for dual subscriptions ($500-800/month for both)

Many top-performing agencies subscribe to both platforms, using each for its strengths. CoreLogic for deep comparable analysis, PropTrack for real-time market activity.

The Emerging Alternatives

It’s worth noting that other players are entering this market. PriceFinder (owned by CoreLogic but sold separately) offers a more focused tool at lower price points. Some agencies find it sufficient for their needs.

New entrants are also emerging with AI-enhanced data products. The market is evolving, and today’s best choice may change within a few years.

My advice: don’t lock into long-term contracts. Keep your options open as the competitive landscape shifts.

Practical Recommendation

For agents just starting to invest in data platforms, I recommend beginning with PropTrack if you’re primarily focused on metropolitan Sydney, Melbourne, or Brisbane markets. The interface is more accessible, the pricing is typically lower, and the REA Group integration adds value.

For agencies serving diverse markets including regional areas, or those requiring the deepest possible comparable sales data, CoreLogic remains the more comprehensive choice despite its dated interface.

Either way, invest time in learning your chosen platform thoroughly. The depth of available data exceeds what most agents extract. Training pays dividends in more credible vendor conversations and better-informed pricing decisions.

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Linda Powers consults with real estate agencies on data platform selection and usage. Her recommendations draw on extensive testing of both CoreLogic and PropTrack across multiple market segments.